Prashant Kankokar
Visionary Intrapreneur
& Marketing Maverick
Empowering businesses to skyrocket revenue and spearhead digital revolution across diverse sectors.
Sector Expertise
IT Services
Visionary strategist and marketing expert. Reshaped IT services for industry leaders. Drove 85% RPA adoption in 6 months, yielding $3.2M in savings and 25% efficiency gains.
Supply Chain
Supply chain transformation expert. Optimized inventory, logistics, and procurement for leading companies - delivering 15% cost savings and 10% boost in on-time delivery.
Fintech Startups
As a fintech marketing strategist, I've helped companies navigate the evolving industry. I'm a recognized thought leader, contributing to publications and speaking at conferences. I've driven success for startups and enterprises, including a $2.5M fundraising campaign for a fintech startup.
Manufacturing Sector
Fueled remarkable growth for manufacturing clients through data-driven marketing strategies. Leveraged customer insights to identify trends and create targeted campaigns. Launched a new product line with a social media campaign that generated over 500,000 impressions and 10% sales growth.
Retail and e-commerce
My data-driven marketing strategies have fueled remarkable growth for retail and e-commerce clients. I leverage digital channels, customer insights, and personalized experiences to drive online sales, boost brand awareness, and optimize customer journeys. For example, I executed a digital campaign that increased website traffic by 20% and online sales by 15% in 3 months.
Healthcare
I drive transformative digital marketing strategies that amplify patient satisfaction, enhance clinical results, and streamline operations. By leveraging data-driven insights and precision-targeted campaigns, I sculpt seamless patient journeys. For a leading healthcare partner, I spearheaded tailored email campaigns that boosted patient engagement by 35%.
Real Estate
Real estate strategist with expertise in integrated marketing, property tech, and quality management. Led national operations for 150,000+ listings at 99.8% accuracy. Implemented $5M+ in property management and digital transformation solutions for major developers.
SaaS
As a seasoned digital marketing strategist, I leverage AI-powered solutions to drive transformative growth for B2B SaaS clients. I achieved a 72% increase in brand visibility and 214% profit boost through targeted, audience-centric campaigns.
Key Projects
Atisfy: Digital Marketing Transformation
I helped Atisfy's clients navigate the rapidly evolving digital landscape and develop a comprehensive digital marketing strategy to drive growth. This included implementing cross-channel campaigns, data-driven SEO, and advanced analytics for continuous optimization. Learn More
Atisfy: B2B Social Media Boost
I designed and implemented strategic social media campaigns that helped Atisfy's clients achieve significant growth in their B2B marketing efforts. These campaigns resulted in increased brand awareness, lead generation, and engagement with their target audience. Learn More
Nitor Infotech: Manufacturing ABM Strategy
Developed and implemented an effective Account-Based Marketing (ABM) strategy for manufacturing clients, driving a 22% increase in market share, 30% rise in qualified leads, 35% reduction in sales cycle, and 25% boost in ROI. Learn More
Nitor Infotech: Healthcare Digital Transformation
I successfully implemented a digital transformation strategy for Nitor Infotech in the healthcare sector. This involved leveraging digital tools and technologies to improve patient engagement, streamline operations, and enhance the overall patient experience. Learn More
Nitor Infotech: B2B Marketing Strategy
I developed a comprehensive B2B marketing strategy for Nitor Infotech. This involved identifying key target audiences, creating compelling content, and optimizing their digital presence to drive lead generation and revenue growth. Learn More
Zoop.one: Revenue Growth
I played a key role in driving revenue growth for Zoop.one, by developing and executing marketing strategies that led to increased customer acquisition, brand awareness, and sales conversions. Learn More
PwC: IT Service Promotion
I spearheaded the development and implementation of a successful IT service promotion campaign for PwC. This campaign involved utilizing a mix of digital channels, creative content, and targeted outreach to increase awareness and demand for PwC's IT services. Learn More
PwC: Driving RPA Adoption
I developed and implemented a comprehensive RPA adoption strategy for PwC. This involved educating stakeholders on the benefits of RPA, identifying key processes for automation, and deploying the necessary tools and resources to achieve successful implementation. Learn More
Real Estate Product GTM
Directed strategic advisory at Nitor Infotech for a $5M+ property management software launch across South India. Implemented comprehensive GTM strategy including market analysis, pricing optimization, and partnership programs with 2000+ developers, achieving 40% market penetration in target segments.
End-to-End Real Estate Marketing
Led end-to-end quality management for Commonfloor's 150,000+ property listings across 18 cities, implementing SEO optimization and verification protocols. The initiative improved listing accuracy to 99.8%, reduced disputes by 45%, and enhanced transaction success rates by 35% through automated quality scoring systems.
Atisfy: Digital Marketing Transformation

1

Situation
I noticed Atisfy's clients were struggling to keep up with the rapidly evolving digital landscape.

2

Task
I knew I had to develop an integrated digital marketing strategy to drive growth and stay ahead of the competition.

3

Action
Developed cross-channel campaigns, data-driven SEO, and advanced analytics for continuous optimization.

4

Results
Achieved a 35% increase in website traffic, 25% growth in leads, and 20% improvement in conversion rates for Atisfy's clients.
Atisfy: B2B Social Media Boost
Situation
My enterprise clients were struggling to generate traction on social media. They faced challenges in effectively reaching B2B decision-makers and driving lead generation.
Task
The goal was to create a robust social media strategy that would not only boost brand awareness but also drive lead generation among high-value B2B prospects.
Action
Developed a data-driven content strategy focused on industry-specific topics and insights relevant to B2B audiences. Partnered with key influencers to amplify reach and credibility. To connect with specific demographics and job titles within relevant industries, ran targeted LinkedIn ad campaigns.
Result
My clients saw a 45% increase in website traffic, a significant jump in organic engagement, and a 30% growth in qualified B2B leads. This social media strategy played a pivotal role in driving sustainable business growth for these enterprises.
Nitor Infotech: Manufacturing ABM Strategy
1
Situation
As the Director at Nitor Infotech, I identified an opportunity to increase market share for our industrial products in the manufacturing sector. Our traditional marketing approaches were not yielding the desired results in this highly competitive market.
2
Task
My task was to develop and implement an Account-Based Marketing (ABM) strategy for our manufacturing clients, with the goal of increasing market share, improving lead quality, and reducing the sales cycle.
3
Action
  • Identified high-value manufacturing accounts
  • Prioritized accounts based on revenue potential
  • Created personalized landing pages and campaigns
  • Collaborated with sales on account strategies
  • Leveraged marketing automation and AI
  • Tracked performance and adjusted tactics
4
Result
  1. Increased market share by 22% within 7 months
  1. Improved lead quality, with a 30% rise in qualified leads from target accounts
  1. Reduced sales cycle by 35% for ABM accounts
  1. Achieved a 40% increase in client satisfaction due to personalized engagement
  1. Boosted ROI by 25% compared to traditional marketing approaches
This project demonstrated the effectiveness of a targeted, data-driven ABM approach in the manufacturing sector, significantly improving our market position and client relationships.
Nitor Infotech: Healthcare Digital Transformation

1

Situation
We helped a leading healthcare provider overcome challenges with outdated legacy systems and siloed data.

2

Task
The task was to develop a comprehensive digital transformation strategy to modernize operations and improve patient outcomes.

3

Action
We implemented AI-powered decision support, IoT-enabled remote monitoring, and advanced data analytics dashboards.

4

Results
The project achieved a 25% reduction in operational costs, a 35% improvement in patient satisfaction, and a 20% increase in staff productivity.
Nitor Infotech: B2B Marketing Strategy

1

Situation
B2B clients were struggling to stand out in a crowded industrial marketplace. Saw this as a challenge I could overcome.

2

Task
Was tasked with developing a comprehensive B2B marketing strategy to drive awareness and generate qualified leads.

3

Action
Implemented targeted digital campaigns, optimized local SEO, and leveraged industry partnerships.

4

Results
Achieved a 30% increase in website traffic, a 25% growth in marketing qualified leads, and a 20% improvement in customer engagement.
Zoop.one: Driving Significant Revenue Growth
1
Initial Challenge
Zoop.one, a leading SaaS provider startup, faced stagnant growth in customer base and revenue.
2
Strategic Planning
Developed a comprehensive strategy focused on boosting customer acquisition and driving revenue growth.
3
Implementation
Streamlined sales process, implemented CRM, provided training, launched targeted campaigns, and conducted market research.
4
Key Outcomes
Achieved dramatic improvements across all key metrics, resulting in substantial revenue growth.
40%
Lead Management Efficiency
Improvement in overall efficiency
60%
Website Traffic Increase
Growth in online visibility
₹55M
Quarterly Revenue Growth
Increase in quarterly revenue
PwC: IT Service Promotion

1

Situation
PwC's IT services division was struggling to gain traction in a highly competitive market, and we were tasked with changing that.

2

Task
We needed to develop and execute a comprehensive marketing strategy to promote PwC's IT services and drive new business opportunities.

3

Action
We conducted in-depth market research to identify key client needs, developed targeted marketing campaigns, and positioned PwC as a thought leader in the IT services space.

4

Results
We achieved a 25% increase in IT services revenue, a 30% boost in qualified leads, and a 20% improvement in client satisfaction.
PwC: Driving RPA Adoption

1

Situation
A leading financial services client was struggling to achieve widespread adoption of their new robotic process automation (RPA) initiatives.

2

Task
We developed and executed a comprehensive change management strategy to drive RPA adoption across the organization.

3

Action
  • We conducted detailed process assessments to identify high-impact automation opportunities
  • We designed and deployed scalable RPA solutions with intuitive user interfaces
  • We provided extensive training and hands-on support to empower employees
  • We implemented a robust governance model to ensure long-term sustainability

4

Results
We achieved 85% RPA adoption rate within 6 months, generating $3.2M in annual cost savings and a 25% improvement in process efficiency.
Nitor Infotech: Real Estate Product GTM
1
Situation
Nitor Infotech needed market entry for their new property tech solution in South India.
2
Task
Develop a comprehensive go-to-market strategy for the South Indian market.
3
Action
Led pre-sales efforts, established partnerships, and implemented data analytics solutions.
4
Results
Achieved 40% market penetration and generated over $5M in revenue in the first year.
This project involved a deep understanding of the real estate market in South India, including key players, trends, and competitive landscape. We developed a targeted go-to-market strategy that addressed the unique needs of the region. This resulted in a successful launch and rapid growth for Nitor Infotech's property tech solution.
Commonfloor: Real Estate Marketing Campaign

1

Initial Challenge
Commonfloor faced significant challenges with listing quality and operational efficiency across their India operations.

2

Strategic Planning
Development of comprehensive quality protocols and verification systems to address core operational issues.

3

Implementation Phase
Successfully deployed SEO optimization strategies alongside systematic verification processes.

4

Achieved Outcomes
Delivered significant improvements in listing accuracy, reduced dispute rates, and accelerated verification processes.
Commonfloor implemented a comprehensive strategy to improve the quality and visibility of its real estate listings.
This strategy included implementing quality protocols, optimizing listings for SEO, and introducing verification systems to ensure accuracy.
Leadership Expertise
CXO-level Skills
A proven leader with a strong track record of driving strategic planning, collaboration, and change management. I have led the development and execution of comprehensive marketing strategies for clients across various industries, including healthcare, finance, and technology. I utilize data-driven insights to inform decisions and ensure continuous improvement. Passionate about innovation and problem-solving, I always seek new ways to leverage emerging technologies to achieve marketing goals.
Strategic Expertise
An expert in developing and implementing impactful business strategies to achieve objectives and ensure seamless cross-functional alignment. I have a proven track record of collaborating with stakeholders to define clear goals, develop actionable plans, and measure results. I am adept at managing budgets, resources, and timelines, ensuring projects are completed on time and within budget.
Marketing Capabilities
An expert in SEO, social media marketing, content creation, email marketing, and paid media campaigns. I have a proven track record of developing and executing integrated marketing campaigns that reach target audiences and achieve business goals. Proficient in using a variety of marketing tools and technologies to optimize campaigns and measure results. I am also experienced in creating compelling content that resonates with target audiences, driving engagement and conversions.
Team Building and Management
Talent Magnets
Known for assembling top-tier teams from the ground up. Passionate about finding the right people and fostering a collaborative environment where everyone can thrive and excel.
Skill Accelerators
Developed and implemented impactful training programs to continuously enhance team capabilities. Committed to providing the tools and resources needed for individuals and groups to reach new heights.
Performance Drivers
Implemented key performance indicators and metrics to track progress and ensure teams consistently meet ambitious goals. Believe in setting clear expectations and providing regular, constructive feedback to drive sustained growth.
Key Achievements

1

Revenue Growth
Generated over $50 million in IT service revenue

2

Market Expansion
Increased industrial products market share by 22%

3

Full Stack Marketing
Drove a 45% increase in website traffic, a 32% boost in brand awareness, and a 24% rise in lead conversion rates.

4

Digital Transformation
Improved healthcare efficiency, saving $26 million

5

Cost Savings
Achieved $25.6 million annual savings through RPA